With more people than ever creating eCommerce websites today (and more consumer products on the marketing than ever before) the task of finding popular items to resell for a profit can seem close to impossible!
Successful eCommerce sites have three things in common:
- Popular products to sell
- Marketing skills
- The drive for success
By reading this article, you already have at least one of the traits above. And while we can’t do your marketing for you, we can point you in the direction of the top five most popular items to resell for a profit this year.
These items might spark a new business idea or could be an excellent addition to your current online store.
According to Shopify, these products are the top trending categories on the Shopify platform between March and August 2020.
Top Five Most Popular Products to Resell in 2020
We’ll give it to you straight, here are the top five most popular products on the Shopify platform so far this year:
- Peel-off face masks
- Nail polish
- Exercise bands
- Water bottles
- Blankets
Read on for some insights on these products and some creative ideas for marketing them.
1. Peel-off face masks
Have a beauty-related store or looking to start one? All across the internet, peel-off face masks are seeing an increase in sales.
Receiving over 30,000 searches per month from the phrase “face peel” (Keywords Everywhere) and “facial mask” receiving 81,000 per month.
These products are also extremely popular on YouTube. With over 5.3M views on the top 20 videos for “peel-off face mask”.
The visual aspect of items for resale in the health and beauty segment will help sell the products. People are looking for specific results and want to see the product in action… so partnering with influencers or running ads demonstrating the peel-off face masks in use could quickly boost your sales.
2. Nail polish
Another trending item for reselling in the beauty sector is nail polish. Nail art and trends in designer nails in the younger population has done great things for the nail polish market.
According to Grand View Research, the market is expected to reach $15.6 billion by 2024.In March 2020, the search term “nail polish” began trending up again at 246,000 searches per month. Maybe because many people found themselves with more time on their hands or because more folks were spending more time at home were able to wait for their nails to dry!
Demand for nail polish and nail products like enamel, varnish, and lacquers like shellac have all been on the rise, making them great products to resell for a profit in your online store.
It could take some creative marketing, though, since it is a highly saturated (but growing!) segment.
3. Exercise bands
Since gyms everywhere began closing in March 2020, home workouts have become extremely popular.
Exercise resistance bands have been sold out on all major platforms and have become one of the best selling products online (almost overnight).
Resistance bands can be used to create a blog, video, or social media following surrounding home workouts. Choosing a niche within fitness will almost certainly find you a dedicated consumer segment and can attract high quality leads to buy these products.
As we head into the fall/winter seasons, home workouts could continue for quite a while, so using this time to find the perfect exercise band to resell and build the following on social media could yield some nice profits.
4. Water bottles
The reusable water bottle market is also growing (and has been for quite a few years).
As the fourth most popular item available for resale on Shopify in 2020, reusable water bottles are another great option to resell for a profit in your eCommerce store.
With all the products the self-care people will be focusing on this fall and winter (from face masks and nail polish to exercising at home) hydration will be another key seller this year, especially as environmental concerns become more prominent.
To market your reusable bottles, show them being used! This is a lifestyle product, so getting pics of the waterbottle being used by your ideal customer would be a great angle. Flatlays or staged photos of the bottle would be great to use on social media as ads to boost sales.
5. Blankets
After all that self care, working out, and hydration, sleep is the next thing on everyone’s minds. Being comfortable at home is a major priority of 2020, so blankets are the fifth most-popular product available for resale so far this year.
Blankets also have a super high profit margin, so are a great addition to any online store.
As we’re coming up on the winter weather, you can expect the blanket market to start peaking soon. Get in while we’re on the way up and add some blankets to your online store.
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We hope this article has been informative and you have found some products that would fit in with your current eCommerce mix (or have maybe inspired you to create a new store or category)!
For more trends or e-commerce trends, checkout our other articles on WholesaleFury.com!
