Most small businesses, when they start don’t have much to work with on the marketing front. It’s difficult for lots of business owners to see the value in allocating resources to their marketing efforts early. As a result, most small businesses start with small marketing budgets but still have to compete with larger companies to share in the market. That raises the questions: How can small companies compete in marketing while working on a budget?
Suggesting a single marketing strategy that would solve the issues of all small businesses isn’t possible. That doesn’t make everything bleak, though, as small businesses can use a variety of strategies to market their products and services. These marketing strategies allow a small business to make the most out of their marketing budget because they provide a high return on the investment.
Here are a few of the best marketing strategies that small businesses can use to grow their company.
1. Facebook Advertising
Facebook is in a position now where it has become incredibly useful for small to medium-sized businesses. Their statistics showcase that close to two million SMEs use Facebook advertising for marketing their products and services.
One of the reasons why Facebook is such an ideal solution for a small business is that Facebook ads allow for advanced targeting. Advanced targeting will enable users to target a specific audience on the basis of location, interests, age, online behavior, gender, and several other variables.
Creating an ad on Facebook is relatively straightforward, and businesses also have the option to use Ads Manager to run multiple different ad sets for different segments of their target market. Additionally, Facebook also supports third-party tools that can take care of running campaigns and managing different ad campaigns at the same time.
2. Google My Business
For small businesses that are looking to improve their marketing strategy, ranking their Google My Business is one of the most powerful marketing tools. In the case of small businesses targeting clients in their local area, it’s arguably the most powerful marketing strategy available to organizations.
When clients are looking for a specific service in their local area, Google showcases GMB listings before any organic searches even show up. Suppose the organization can rank highly in the top listings in their area. In that case, it allows them to pull in large numbers of high-quality clients without spending anything on additional advertising strategies.
The most significant advantage of GMB is that it combines every different Google platform for the organization into one single place. For any small business, setting up their GMB listing should definitely be a priority. Once the listing is set up, success, traffic, and sales are just a matter of optimizing the profile and then collecting positive reviews!
3. SEO Optimization
Search engine optimization has been a buzz word in the marketing industry for a significant amount of time now. SEO is the process of optimizing a website’s structure and content to make it easier for search engines to crawl through and suggest the site when users search for related keywords.
After making these small changes and developing relevant keyword content, organizations still have to work to ensure that they rank highly on the search engine results page.
SEO is incredibly important for modern businesses, as so many rely on using search engines to find relevant services and products. After optimizing the website’s content in terms of local SEO, organizations have the opportunity to increase their chance of appearing in local search results.
4. Content Marketing
A lot of business owners already understand the viability of content marketing as a marketing strategy for small businesses. It’s the process of creating and publishing relevant content that will attract the organization’s target audience. One of the most significant success factors behind a successful content marketing campaign is understanding the audience. Knowing what appeals to your audience and what puts them off is absolutely essential.
While several other strategies on this list are short-term, content marketing is a long-term strategy. Small businesses need to steadily build up a decent relationship with the audience and promote a positive brand image!
5. PPC Advertising
PPC advertising falls more in line with traditional marketing strategies that larger organizations use. As the name pay-per-click suggests, its online ads model that ensures advertisements are displayed on Google and other search engines. The organization will have to pay the respective platform upon someone clicking on the ad.
Marketing is essential to the long-term success and sustainability of any organization. It’s critical that small businesses adopt these marketing strategies to ensure that they’re getting the max out of their restrictive marketing budgets. Instead of just focusing on one of these strategies, organizations should adopt a combination to get the best results!